#Umsatz adidas 2015 professional#

Their bitter family split in 1948 led Adolf to create Adidas and Rudolf to launch Puma. Where is Adidas located around the world?Īdidas has global corporate headquarters in Germany, and many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, and Spain.Īdolf Dassler (left) and his brother Rudolf Dassler (right). Market share of the U.S.Adidas/Founders How many Adidas headquarters are there?Īdidas headquarters and office locations Adidas is headquartered in Herzogenaurach, Germany and has 10 office locations across 9 countries. Popularity of Adidas versus Nike in Germany in 2017, by gender Nike and adidas' share of the footwear market as of 2017, by region Global brand value comparison of Nike and adidas from 2010 to 2021 Nike and adidas' share of the sports footwear market as of 2017 Collaborating with celebrities and fashion designers is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with fashion designers, such as Sergio Rossi and Alexander McQueen, and artists like Rihanna. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 75 percent of Puma’s consolidated sales in 2021. Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. In 2021, over 50 percent of the Adidas Group net sales were generated by the footwear category. Adidas employed over 60,000 people worldwide in 2021 and, just as with Nike, footwear is the most important category for Adidas. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 14.3 billion U.S. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma.

#Umsatz adidas 2015 professional#

Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.Īdidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general.

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. In 2021, the Adidas Group generated over 21 billion euros in revenue. The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2021.